Al Sharif Beauté is our newest baby. It was established back in 2009 with one small showroom, but the idea grew up and became a retail chain.
Since we’re distributors, we preferred to have all of our stores in locations that are far from the current retailers who are our current customers in order to stop any conflict.
Our plan for this project is to have two new stores per year. However, sometime we do not adhere to such a plan. Last year we opened 4 new stores ! So, we could say that whenever we’ve an opportunity, we go for it.